Case Study
Challenges
- There were limited updates on the page
- There was no brand consistency
- To enhance the organic post reach and to reach to wider number of people
- To connect with right audience
- Gap of information - There was no clear information on various services offered such as - types of medicines, diagnostics, physiotheraphy services, nursing and home care, health shop
- There was no pre defined strategy
- Traffic to be driven only on landline number | Whatsapp | Email id
- There were no presence on Twitter, Instagram and Google+
Objectives
- To maintain effective social media presence
- To increase brand awareness
- To acquire fans
- To generate enquiries
Strategies
- Social Media Channels
- Primary - Facebook
- Secondary - Twitter | Instagram | Google+
- Focus on exclusivity - Major focus on Chronic diseases related campaigns, contests
- Increasing the engagement - Different campaigns and contest were created
- Maintaining brand image- A social media calendar with different content pillars were promoted by following strict theme and brand guidelines
- Post consistency
- Choose a health related topics
- Targeted Facebook ads
- Boost referral traffic
- Tagging and Hashtags
- Customised cover images
Results
- 215 leads generated in 2 months
- 12% Enhanced enaggement ratio
- 57% Increase in facebook likes
- 45% Enhanced organic post reach
Organic (6 Months)
Paid Ads (2 Months)
Contest Results (1 week)
What does client say about me?
We had no consistency in social media updates, no specific social media plan.Shwetha joined us in creating an effective social media plan, building a strong business strategy which helped in generating 215 leads in just 2 months. Our engagement ratio increased by 12% while our facebook community increased by 57%. I would recommend her to anybody who is looking for growing their business online in healthcare industry.
Sanjoy Kumar Chatterjee - Okler Healthcare Pvt. Ltd.